Marketing / By Franck • Updated: June 2025 • Reading time 5 min
With over one billion active users, Instagram remains the leading platform to engage a qualified audience. However, posting a few visuals is no longer enough; understanding the algorithm and the influencer economy has become imperative. This is where ValueYourNetwork (VYN) comes in, an agency specializing in micro- and mid-influencers. Let’s explore their offers, 2025 pricing, and user feedback.
Contents
- 1. Why an Instagram strategy is essential
- 2. How ValueYourNetwork optimizes your presence
- 3. Influencer collaborations: VYN method
- 4. Pricing & packages 2025
- 5. Case studies & ROI
- 6. Strengths, weaknesses & alternatives
- 7. ValueYourNetwork FAQ (2025)
1. Why an Instagram strategy is essential
Instagram generates on average a 4× higher engagement rate than Facebook (Emplifi 2025). Reels, Stories, and carousels offer immersive storytelling. Without an editorial line and data analysis, your efforts remain invisible; VYN offers to help you avoid this pitfall.
2. How ValueYourNetwork optimizes your presence
2.1 Performance analysis
The agency starts with an audit: reach, engagement, sentiment. Their internal tool compares your KPIs to 500 similar accounts to establish an opportunity/risk matrix.
2.2 Creation of engaging content
Graphic designers & copywriters incorporate Reels trends, memes, and educational carousels; hashtags are selected via their database of 4 million #.
→ Related reading: understanding Bluetooth 5.3
3. Influencer collaborations: VYN method
3.1 Selection of relevant profiles
The internal CRM filters niche, authenticity rate, look-alike audience. From 5,000 profiles, 20 are preselected then 3–10 finalized.
3.2 Collaboration management
Contracts, creative briefs, distribution, and monitoring are centralized. The brand tracks everything via a dashboard (beta).
4. Pricing & packages 2025
| Package | Influencers | Content | Duration | Price excl. tax |
|---|---|---|---|---|
| Starter | 3 micro (<50 k) | 3 stories | 2 weeks | €1,500 |
| Growth | 6 mid (50-150 k) | 6 stories + 3 posts | 4 weeks | €3,900 |
| Impact | 10 mid/macro | 10 Reels + professional shoot | 6 weeks | €5,000 |
| Performance CPA | Unlimited* | Affiliate + retargeting | Ongoing | €10,000 + 10% CPA |
*Minimum budget to activate the performance platform.
5. Case studies & ROI
5.1 Sarenza (fashion)
- 10 influencers (70-120 k) – 3 weeks
- 4.2 M impressions, CPA €4.8
5.2 LovePixels (mobile gaming)
- 6 Twitch streamers + 4 TikTok creators
- Engagement 1.1%, negative ROI – targeting readjusted
💡 Average ROI: €3.4 generated for every €1 invested (fashion/beauty vertical – internal report 2024).
6.
Strengths, Weaknesses & Alternatives
6.1 Strengths
- Database of French influencers verified by humans
- In-house vertical video studio (Reels, TikTok)
- CPA option, rare in full-service
6.2 Weaknesses
- Final reporting within 7-10 days
- Dedicated TikTok team planned only by the end of 2025
- Rates higher than self-service platforms
6.3 Credible Alternatives
| Solution | Type | Strengths | Entry Budget |
|---|---|---|---|
| Kolsquare | Self-service | Advanced filtering, EU database | €1,000 |
| Influence4You | Hybrid | TikTok & YouTube API | €1,200 |
| Powr.io | Gaming | Twitch streamers network | €2,000 |
→ To reach gamers, also check out our tryhard gaming nickname list.
7. FAQ ValueYourNetwork (updated 2025)
What is ValueYourNetwork?
A French influencer agency connecting brands with micro/mid-tier Instagram influencers since 2016.
How much does an Instagram campaign cost?
Between €1,500 (Starter) and €10,000+ (CPA model).
How to measure ROI?
UTM links, promo codes, GA4; VYN provides a detailed report.
Which sectors does VYN cover?
Fashion, beauty, lifestyle, tech, and gaming (new division 2024).
Are there alternatives?
Kolsquare, Influence4You, Powr.io depending on niche and budget.
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